Survey Programming
Survey programming is a key starting point in any market research project. We believe that getting the initial setup right plays a major role in delivering successful and reliable results.
Our team has strong experience working with platforms such as Decipher (Forsta), Intellisurvey, and Qualtrics, and supports a wide range of research methodologies including MaxDiff, Conjoint, ad testing, concept testing, diary studies, and multi-country projects.
We focus on delivering quality work within efficient timelines, while keeping your budget and project goals in mind.
Data Processing
Our team carefully reviews and validates all data to ensure it fully meets questionnaire requirements. We identify and remove low-quality responses such as straight-lining, poor verbatim answers, speeders, duplicate entries, and illogical responses.
To further improve data accuracy, we also set up and manage MaxDiff and Conjoint versions, ensuring clean, reliable, and analysis-ready data.
Tabulation
We provide fully customizable tabulations tailored to your reporting needs. Our tables include custom banners, summary and frequency views, means and medians, and statistical testing options to support accurate analysis.
For smooth and efficient navigation, we also include an index or table of contents tab, making it easy to review and access insights quickly.
Data Conversion Services
Reliable data conversion services are offered to meet diverse project needs. Flat ASCII data files are generated in both single-card and multi-card formats, based on specific requirements.
Stacked SPSS datasets are also created and carefully structured to match project specifications, ensuring smooth analysis and reporting.
Open-End Coding Services
We professionally code open-ended and verbatim responses, including brand mentions and free-text answers, following the approved code frame. Our team ensures consistency and accuracy throughout the coding process.
After coding, we create netted code frames when required and seamlessly merge the coded data into close-ended datasets, delivering files in multiple formats for easy analysis and reporting.